Interpublic Group ( Ipg ) Essay - 927 Words

Interpublic Group (IPG) is a global company with numerous companies under its umbrella. It is based in New York City with offices in over 100 countries (Overview, n.d.). IPG specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing (Overview, n.d.). IPG agencies customize marketing programs for many of the world’s largest companies through its comprehensive global services which help its clients build brands, increase sales of their products and services and gain market share (Overview, n.d.). Therefore, it is important that IPG’s website is able to attract the best talent by encompassing a number of dimensions, including navigability, content information, and aesthetic features (Kavanagh et al., 2014). IPG’s website is user-friendly; users can easily navigate the website to find information. The website follows the â€Å"three-click† rule, users searching for job opportunities can be taken to the job search page by the third click (Kavanagh et al., 2014). The homepage has an accessible career tab located at the top of the page which contains a drop menu that lists the following four subcategories: Overview, Job Openings at IPG Corporate, IPG Intern Program, and Community Outreach/Volunteering. By directly clicking the ‘job openings at IPG corporate tab’, users are redirected to a job search page. It is important for IPG’s website to remain navigable because it attracts potential high