International Marketing Plan for Londons Ships - Free Essay Example

International Marketing Plan for Londons Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for Londons Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. This plan also aims to promote the historic partner museum ships with in the global tourists market. These partner museum ships are members of Londons Ships. This marketing plan is the primary plan formulated for a period of one year. The target market that has been defined by the marketing plan is formed of those people who keep keen interest in the UKs history and heritage and falls within the age bracket of 35 to 65. This target market lives in USA. The marketing plan has been designed upon carrying out an examination of the UK tourism industry. The industry has been influenced by the distressed economic condition and requires expansion with the help of the UK government. It has been further recognised that micro and macro industrial environment has the capability to impact the enterprise and its subsequent performance. The marketing plan identifies the objectives based upon which the marketing strategy and the communication channels have been proposed. This plan also ascer tains the implementation plan with identified responsibilities and time period. Furthermore it has also been postulated that the plan should be persistently monitored and assessed against the performance indicators. The key factor based upon which the plan has been proposed is the consistent monitoring and reviewing of the performance and expected outcomes of the marketing plan so that performance issues can be addressed. 2. Objectives of the enterprise 2.1. To develop and expand the business of the enterprise by means of expanding the market and develop the brand of Londons Ships. 2.2. To propagate the museum ships as esteemed members of Londons Ships as well as the heritage of the UK. 2.3. To amplify the revenues generated by the business by means of accomplishing business sustainability and subsequent expansion. 3. Assessment of the environment of the market (source: Londons Ships corporate website; Business Source Premier, 2009, case study: Londons Ships of Historic Interest Partnership) 3.1. Micro environment: Carrying out the SWOT analysis of the enterprise, it has been assessed that the strengths are representation of the company as the heritage of the UK whereas the member vessels of the enterprise are some of the famous and well known museum ships. The weaknesses of the enterprise are its dependency on the tourism industry of the UK which had directly affected the performance of the enterprise. Londons Ships lacks in adapting to the technological innovation such as e- commerce website that can facilitate the business in increasing its sales and revenues through providing information, knowledge regarding the offered products and services by the enterprise. Additionally an e- commerce business infrastructure can also provide the international tourists to do online booking, which also is the missed opportunity by the company. Thirdly the major weakness has been observed as the uncompetitive website of the company which lags far behind in providing informati on and interaction of the business with its customers and stakeholders. The opportunities that lie ahead of the business are to take advantage of the investments by means of expanding and enhancing the e- marketing and online presence. Secondly with improvements that are expected in the UK economy are also expected to influence the industrial development, hence laying positive impacts on the business growth. The threats to the enterprise are seen in the form of competitive tourism industry of the UK which has the potential of attracting new market entrants who are eager to snatch the opportunities through forming associations with existing companies and increasing their market share. Secondly the other business affiliates such as hotels, car rental service providers etc can also threaten the company through making strategic alliances with the competitors. 3.2. Macro environment: the tourism industry of the UK had got affected by the existing economic turbulence. Therefore t he tourists operators have been under constant scrutiny that whether or not these operators effectively furnish the value for money. The number of tourists visiting the UK has been declined since last nine years (Mintel Oxygen, 2009). Therefore the tourism industry is facing challenges in terms of attracting the tourists due to slow development, lower business revenues and scarcity of competent and skilled people. 3.3. It has been assessed that in order to provide efficient services by the industry, hit mandates persistent investments to be made in the development of people and the products. The tourism industry of the UK demonstrates high potential to survive even in the distressed economic situation nevertheless, significant considerations must be made by the government to promote UK tourism as one of the key economic drivers. The subsequent result of expanding the industry will be job creation within the industry, increased revenues that will be shared by the market and most importantly giving a boost and financial injection to the distressed and recovering UK economy. 4. Identification of the target market The marketing plan primarily aspires to target a single market which is USA market. Upon the effective implementation of this marketing plan, other target markets will be defined and approached. As indicated, the target market falls within age the age bracket of 35 to 65 years. The target market has been assessed to keep a keen interest in exploring the world tourists sites due to their expenditure power. A brief analysis of the USA market has been given below along with the reasons for choosing this market as the target market for the marketing plan: 4.1. PESTEL analysis of USA (USA country profile, Euromonitor International, a, b, c 2010) The political arena of the USA raises concerns due to its involvement and approach towards international politics. Within the USA the expenditure of the government on social security and Medicare contributes towards two- fifth of the spending of the federal government which has been accused of increasing with an unjustifiable rate. Th erefore due to the economic turbulence this funding has been affected which translates into instability of the USA government. The economic condition of the country appears to be distressed. Although currently the GDP seems to be stagnant, however it is expected to grow up to 3.1 per cent by the end of year 2010. The GDP is also expected to grow up to 2.6 per cent by the end of year 2011. The social landscape indicates towards a high living standard inclusive of yearly and even frequent trend of holiday making. The tourism spending has increased by the end of 2009 whereas decline in the inflation rate also indicates towards a promising picture. There has been increasing interest noted by the global tourist industry in the UK tourism industry due to increased efforts made by the local industry in increasing inbound tourism in the UK (Mintel Oxygen, 2009). Out of the most famous tourism attractions in UK are its historical buildings, museums etc. There has been an increase in in bound tourism in the UK, hence attracting the tourists from the USA market has been done because the USA is bigger market with increasing expenditure on tourism. 5. Marketing Objectives The marketing objectives have been drawn on the business objectives of the enterprise as indicated in section 2. These objectives have been set as: 5.1. To obtain a larger market share of the global market and also obtaining a larger share up to five per cent of the USA market in first year of implementation of the marketing plan. 5.2. To develop the relationship with the customers and stakeholders of the enterprise. 5.3. To develop a brand of the enterprise by means of creating an awareness of the enterprise as well as museum vessels. 6. Proposing a marketing strategy (inspired by Bangs, 2002; Chinsall, 1995). The following marketing strategy has been proposed to be adapted by the enterprise so that the defined marketing objectives can be attained: 6.1. Product: The enterprise requires developing its product and branding portfolio by increasing the quality and operational characteristics of the products and services that are being offered to the customers. It is recommended that the developed products and services should be coordinated with the needs and demands of the USA tourists. In addition to the development of the product portfolio the enterprise also requires to provide effective customer services that are designed to gain ultimate customer satisfaction. These efforts should be made in line with the brand development initiatives under taken by the management. Within the same context, introducing products such as green tourism should also be introduced that supports preserving ecology and bio- diversity. The prime objective of the developed product and brand portfolio shoul d be addressing the target market coupled with services such as loyalty scheme, extra mileage scheme, easing out the accessibility for the disabled tourists. 6.2. Price: The adapted pricing strategy of the enterprise should be a combination of competitive and premium pricing strategy. This has been proposed so that the tourists can be capable enough of spending on the tourist products and attractions with varied choices. 6.3. Place: There is an immediate requirement of the development of the e- commerce based infrastructure of the enterprise. It has been therefore suggested that Londons Ships should form strategic alliances with other tower operators to come up with competitive tourists products laden with trade discounts, competitive products etc. The development of e- commerce channel should be in line with brand development as well as creating the brand awareness of the corporation and its products and services. 6.4. Promotion: The enterprise should adapt multiple p romotional channels such as e- marketing, public relations, social networking and so forth. Most importantly the company should concentrate on making a strong and consistent presence of the company as well as expansion of e- commerce website within this regards it has been suggested that the company should make its distinction on major search engines like Yahoo, msn etc. The reason behind doing so is to generate online traffic for the company as well as including provision of shared links in coordination with other e- commerce websites / companies offering similar services and products to the customers. The company can also improve its web presence by means of including familiar key words and by means of paying a specific amount to major search engines so that the web link of Londons Ships can be sponsored and appear with the results of the search engine. This can be made possible through outsourcing a search engine placement company whose job is to generate customer awareness , increase online traffic etc. for the enterprise. Most importantly Londons Ships should adapt to the process of email marketing. An e- mail marketing campaign that is designed for generating revenues as well as retaining customers likely to provide benefits such as higher number of customers visiting the website, increased brand awareness, brand development. Further on email marketing can also benefit the company through giving a cost effective solution that is equally influential in attracting global tourists towards the UK tourism industry. Some of the compatible channels of communication of e- marketing are newsletters, brochures etc. 6.5. In addition to the above recommendations the company should also adapt to the online public relations so that the customers and stakeholders are consistently kept well informed about the company and the brand along with development of the brand in context of supporting global ecology, low carbon economy and green tourism pertaining t o bio diversity. 6.6. Most importantly the company should also strengthen its relationships with its customers and business partners so that the objectives of retaining the customers and obtaining a higher percentage of global market share can be attained. 7. Implementation plan (inspired by Kotler, 2006) Strategy- Implementation plan -Identified responsibilities -Start date-End date. Develop products portfolio and brand of the company along with creating the product and brand awareness: implying marketing and advertising channels along with branding and online public relations actions in order to promote the product portfolio. Creation of the awareness of the company and its brand should be carried out through promotion the marketing massage which is influential enough to successfully attract the customers to the member vessels of the company. Marketing manager, executive and team members September 2010-August 2011. Develop competitive and premium pricing strategy Revisions of the pricing strategy so that the company offers varied prices that cater different social classes with in the identified target market. Competitive prices can be possibly accomplished through cutting down the cost of business. In order to premium price the products, the enterprise should undertake some strategic actions such as making strategic alliances with allied services (other tour operators) so that the customers can be provided with value for their money(family packages, annual passes, fast track access etc.). Marketing manager, operations manager and their team November 2010-March 2011. Develop relationship with the stake holders Develop communication channels so that the customers and stake holders are kept well informed about the developments and activities of the company. Marketing manager, Business manager and his team October 2010-August 2011. 8. The marketing budget The desired marketing budget for this marketing plan has been assessed to be  £ 20,000 for the first year. The desired resources that should be allocated for the implementation process of this plan are human capital, financial budget, and continued support of the management as well as marketing personnel. 9. Monitoring and evaluation The evaluation of the marketing plan should be carried out against the following performance indicators as suggested by Punniyamoorthy and Murali (2008). These indicators are higher number of customers, increased brand awareness, experiencing the anticipated outcomes of marketing activities, successfully implemented competitive and premium prices paid by the customers, improved quality of customer services, higher market share etc. 10. Critical Issues (source: drawn from the case study) Londons Ships is assessed to challenge by the following critical issues which must be addressed prior to the implementation of the marketing plan that has been proposed above: 10.1. A process of consistent monitoring and reviewing should be carried out so that the marketing manager is well aware of the performance evaluation of the plan and can take corrective measures accordingly. 10.2. In addition to the implementation of the marketing plan the company should also concentrate on the development of its e- commerce infrastructure and web site so that the proposed strategies can be effectively implemented. It is also important so that the customers / foreign tourists can draw information and knowledge regarding the company and partner museum ships through the website as well as securing online purchases long before entering into the UK. 10.3. Londons Ships should also adapt to strategic business practices such as development of e- supply chain, forming strategic allianc es with business partners with an ambition of offering tourist packages etc. 10.4. In addition to above issues the management should ensure that the company is well equipped with skilled and competent personnel which is capable enough of coping with the significant changes that the company has been suggested to go through. Therefore sufficient amount of training and development needs to be provided to the people along with learning and identifying the needs and demands of the people. References and Bibliography Adrian, P (2001) Principles of Services Marketing, (3rd edn) McGraw Hill Business Source Premier (2009) ‘Tourism crucial to UK recovery, Caterer and Hotelkeeper, 199:4583 Buttle, F (1996) Relationship Marketing: Theory and Practice, Sage Brassington, F and Pettitt, S (2006) Principles of Marketing, (4th edn), FT Prentice Hall Bangs, D (2002) The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, Or Service (6th edn), Kaplan Publishing Buhalis, D and Costa, C (2006) Tourism Frontiers: Industry, Elsevier/Butterworth Heinemann, Oxford, UK Buhalis, D and Costa, C (2004) Tourism Management Dynamics: Trends, Management and Tools, Elsevier/Butterworth Heinemann, London Cox, E (2001) Diffusion of forecasting principles through books, In J. S. Armstrong (ed.), Principles of Forecasting / J. E. Cox, D.G. Loomis, Boston: Kluwer Academic Publishers,. Choy, L (1995) The quality of tourism employment, Tourism Management, Vol. 16 No. 2, pp. 129-37 Chinsall, P (1995) Strategic Business marketing, (3rd edn) Prentice Hall Chaston, I (2001) e-Marketing Strategy, McGraw-Hill Christopher, M et al. (1993) Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Butterworth-Heinnemann Clarke et al. (1998) Relationship Marketing, Financial Times Management. Doyle, P (2006) Marketing Management Strategy, (4th edn), FT Prentice Hall Dlabay et al (2005) Intro to Business: Finance, Marketing, Operations, Management, Thomson South-Western Euromonitor International (2010 a) USA: Country Profile 2010, Euromonitor International Euromonitor International (2010 b) Travel and tourism- United Kingdom, Euromonitor International Euromonitor International (2010 c) Travel and tourism- USA, Euromonitor International Edgell, L (1995) â€Å"A barrier-free future for tourism†, Tourism Management, Vol. 16 No. 2, pp. 107-10. Finn, A. and Erdem, T (1995) â€Å"The economic impact of a mega-multi-mall. Estimation issues in the case of West Edmonton Mall†, Tourism Management, Vol. 16 No. 5, pp. 367-73. Gilligan, C et al (2003) ‘Strategic marketing planning, Butterworth-Heinemann Gonzalez, A and Bello, L (2002) ‘The construct â€Å"lifestyle† in market segmentation: The behaviour of tourist consumers, European Journal of Marketing, Vol 36:No 1/2, pp. 51-85 Hollensen, S (2007) Global Marketing, Pearson Education Limited, England Lambin, J (2000) Market-Driven Management, MacMillan Hosuton, B et al. (2002) Business strategy: an introduction, (2nd edn), Butterworth-Heinemann, Oxford Kotler, P (2000) Marketing Management, Millennium Edition, Prentice Hall Kuhn, R (2002) Process-based strategic planning, (2nd edn), Springer Londons Ships corporate website (2010) ‘About us [online] Available from https://londonships.org.uk/Events2.aspx Mintel Oxygen (2009) ‘Inbound Tourism- UK-November 2009, Mintel Oxygen Payne, A et al. (1998) Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Butterworth-Heinnemann, Porter, M (1985) Competitive advantage: creating and sustaining superior performance, Free Press, New York Ryan, C (1995) â€Å"Tourism courses: a new concern for a new time†, Tourism Management, Vol. 16 No. 3, pp. 97-100. Find out more from UK Essays here: https://www.ukessays.com/services/example-essays/mar keting/international-marketing-plan-londons-ships.php#ixzz3EEh1jQiX

Interpublic Group ( Ipg ) Essay - 927 Words

Interpublic Group (IPG) is a global company with numerous companies under its umbrella. It is based in New York City with offices in over 100 countries (Overview, n.d.). IPG specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing (Overview, n.d.). IPG agencies customize marketing programs for many of the world’s largest companies through its comprehensive global services which help its clients build brands, increase sales of their products and services and gain market share (Overview, n.d.). Therefore, it is important that IPG’s website is able to attract the best talent by encompassing a number of dimensions, including navigability, content information, and aesthetic features (Kavanagh et al., 2014). IPG’s website is user-friendly; users can easily navigate the website to find information. The website follows the â€Å"three-click† rule, users searching for job opportunities can be taken to the job search page by the third click (Kavanagh et al., 2014). The homepage has an accessible career tab located at the top of the page which contains a drop menu that lists the following four subcategories: Overview, Job Openings at IPG Corporate, IPG Intern Program, and Community Outreach/Volunteering. By directly clicking the ‘job openings at IPG corporate tab’, users are redirected to a job search page. It is important for IPG’s website to remain navigable because it attracts potential high

Economic. In Past Years, Mcdonalds Have Shown The Ability

Economic: In past years, McDonalds have shown the ability to often adjust and perform effectively to any economic/financial climate. This is due to when there is an economic downturn, consumers living on a tight budget in a bad economy often turn to fast food chains for inexpensive meals. For example, within Europe, where stressed consumers are still pulling back, McDonald s notched 6.9 percent same-store-sales growth in 2009 s second quarter. Thereby illustrating of a maintenance of long term economic growth for the company. Social: McDonalds has seen its public image decline as society in general becomes more health conscious, and due to the fact that there is increasing figures of increased childhood obesity, means McDonald’s†¦show more content†¦Increasing business automation, from service tills, to stock control, training, research, administration and office work, business might make a considerable measure that s only the tip of the iceberg troublesome will behaviour without the utilization of machines and the fast progresses continuously aggravated should enhance benefits of the business for all zones. This the greater part dives under giving work to a stress spare and effective administration The point when clients request their meals. Competitive: Strengths of the hierarchy is McDonald’s Cheat prices is McDonald’s main competitive advantage. The company is engaged in an extensive utilization of economies of scale to achieve the cost advantage. McDonald s economies of scale benefit the company in various ways in its international endeavours, including: the fact that its uniform menu offerings can be mass produced, lowering production costs; the company s bargaining power with its suppliers lowers its input costs and boosts margins; the company s large advertising budget gives McDonald s a significant competitive advantage over its competitors. Presently 60% of McDonald s sales occur outside of the U.S. In my opinion, by tapping into this growing global middle class the company s international operations will continue to post strong same store and new store sales growth overall into the next decade. As a way of competingShow MoreRelatedMcdonalds Stock Valuation4177 Words   |  17 Pages443 McDonalds Valuation Project Write Up To begin the economic analysis of McDonalds, we must first look at the company beta. McDonalds has a beta of .34 meaning it is not as volatile when compared to the market and can be categorized as a low risk stock. To determine that financial impact of changes in economic conditions to the performance McDonalds, three economic indicators must be evaluated. The leading economic index (LEI), coincident economic index (CEI), and lagging economic indexRead MoreCorporate Social Responsibility And Its Impact On The Food Industry996 Words   |  4 Pagesresponsibility is of high relevance in the food industry, as this sector has strong impact and high dependence on the economy. CSR threats and responsibilities are increasingly shifting from single firm level to the food chains and network. Over the past decade, there has been substantial evolvement in CSR as a response to perceived limitations of governmental regulations such as privatization and globalizations. Another main reason for r ising relevance of CSR is shift in values and preferences ofRead MoreStrategy And Innovation : American Fast Food Industry3846 Words   |  16 PagesINTRODUCTION Over the past 3 decades, Fast food has pervaded every nook and corner of the US community. An industry that just began its journey with a very few number of fast food items like hot dogs and hamburgers has now escalated to reach every niche of the country selling a diverse range of food to people of all the category. Though the principle of fast food- serving filling and tasty food at an affordable price that satisfies people of all category, has not changed over the past decades, the growthRead MoreCase Study : Mcdonald s Corporation3467 Words   |  14 Pagesrights from the originators brothers Maurice (Dick) and Mac McDonald. Today the McDonald s Corporation is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. - Getting to Know Us. Retrieved December 15th, 2014 The business began in 1940, with a restaurant opened by brothers Richard and Maurice (Dick) McDonald. By the 1950’s the McDonalds brothers had established a simplified menu and ran the restaurantRead MoreCompetitive Strategy Including the Use of Porters Five Forces Model Being Aplied on Carrefour Egypt1639 Words   |  7 Pagesfirst mover advantage as a pioneer company in the entertainment industry since 1923. †¢ Provide high quality entertainment to different consumers †¢ Strong positioning and high brand equity. 2.2 Weaknesses: †¢ Increasing cost of capital as the past several years Disney has seen its cost of capital steadily increase, which reduce the range of possible investment. †¢ Lack of Corporate Control over Divisions 2.3 Opportunities: †¢ Expand into new areas to reach other uncovered consumers’ segments. †¢Read MoreLinking Childhood Obesity to Fast Food Essay1699 Words   |  7 Pagesworld. Our nation has slowly gravitated towards fast food, allowing for a new industry to explode and expand over the past few decades. This monumental fast food industry has become a symbol of America and our diets. Fast food is convenient, quick, and cheap, requiring hardly any effort. It is the perfect formula for our fast-paced nation and suffering economy. The problem is shown through our sky-high rate of obesity. Though fast food has some short-term benefits like saving time and a few dollarsRead MoreMcdonalds. Human Resources9534 Words   |  39 PagesMcDonalds TABLE OF CONTENTS INTRODUCTION 01 HUMAN RESOURCE ANALYSIS 09 JOB ANALYSIS 10 PLANNING AND FORECASTING 18 RECRUITMENT 20 SELECTION 22 TRAINING 29 DEVELOPMENT 34 PERFORMANCE APPRAISAL 36 COMPENSATION 38 INCENTIVES 42 BENEFITS 44 EMPLOYEE RELATIONS 45 CONCLUSION AND RECOMMENDATIONS 50 Human Resource Management Project McDonalds UNIVERSITY OF CENTRAL PUNJAB KUBRA ASLAM L1S08BBAM2020 MARYM ATIQ L1S08BBAM2032 KHADIJA BUTT L1S08BBAM2024 PROJECT MCDONALDS SUBMITTED TO PROF. R. SHAKOORRead MoreStarbucks Case Study5067 Words   |  21 PagesPrivate Company, from its inception in 1971, to it s initial public offering in 1992. We believe that there since the beginning, Starbucks strategy has been one of growth. They have demonstrated all dimensions of a growth strategy: Internationalization in expanding into new countries and the global market. It has shown concentration in being creative and relying on it s core competency of making high quality coffee and coffee equipment to develop new products and markets. Horizontal IntegrationRead MoreStarbucks Case Study3720 Words   |  15 Pagesï » ¿Starbucks Case Study Starbucks Coffee Company Economic Strategic Analysis Contents Abstract 3 Introduction 4 Market Environment Analysis 4 Strategic Analysis 7 Customers 8 New Entrants 10 Substitutes Rivals 11 Strategic Fit Analysis 12 Conclusion 13 Abstract The research paper is concerned with evaluating the current position of Starbucks Coffee Company in United States with reference to environmental factors encompassing macro and microeconomic view. FurthermoreRead MoreThe Food Truck Call Irie Naymins1614 Words   |  7 Pagesof food trucks such as Hal Hal, Taco, Chinese, Thai to name a few. A Jamaican food Truck was not in sight. Research shows, over the past five years, the Food truck industry has seen experience tremendous growth. Driven by budget conscious customers who are looking for unique gourmet cuisine. Recent data shows that the industry has grown 12.4 % of the past five years with an annual revenue of 1,200,000,000 (Brain, 2016). Because of the growing trend in the food truck industry and my family and I decided

Memory Is The Diary That We All Carry About With Us

Oscar Wilde said that Memory... is the diary that we all carry about with us. Every page of our diary filled with a series of memories, but we wouldn t make a perfectly diary. Sometimes we lost pictures in the diary, sometimes we miss spell words; just like memories will become vague and pass out of mind. The process of memory includes Encoding, Storage, and Retrieval; those three parts correlate and restrict each other. Memory storage is a step encompasses how information is retained over time (Laura, 2013). As two of the systems involved in memory storage short-term memory (STM) and the long-term memory (LTM) and play an important role when people recalling specific memory. The paper will discuss both STM and LTM based on the textbook, then compare and contrast the information on the textbook, to discuss memory psychologically. There are several resources include this paper, although each resource explains and discusses different significant title, but relevant to the information process in memory. The resources focus on the reason of memory failure in order to explore the method to improve STM and long term memory. Those resources are discovered in psychology database and intimately relate to the topic. When you want to retain a phone number without paper and pen, people most likely will either grouping number into chunk or rehearse the information constantly or visualize in your mind. This is relying on what is known as STM also called scratch-pad memory, thatShow MoreRelatedMemory Isa Constructive and Dynmaic System Rather Thana Passive Mechanism for Recording External Information. Evaluate This Claim, Making Reference to Research Findings1669 Words   |  7 PagesMemory is a constructive and dynamic system rather than a passive mechanism for recording external information. Evaluate this claim, making reference to research findings. In order to evaluate this claim it is necessary to look at some of the research that has been carried out on memory. Most of the relevant research findings support the theory that memory is indeed a constructive and dynamic system but how much of what we store in our memory is down to active and conscious energy and how muchRead MoreRhetorical Analysis Of The Death Of The Moth And On Keeping A Notebook 1427 Words   |  6 Pages unlike a diary, the notebook contains fragments of the past, that only carry emotional significance at the time it was written down. They are not memories, but rather notes which had some meaning at the time, and they are not supposed to make sense. She writes in paragraph 9, â€Å"†¦We are not talking here about the kind of notebook that is patently for public consumption, a structural conceit for binding together a series of graceful pensees; we are talking about something private, about bits of theRead MoreSacrifice by Fire Essay890 Words   |  4 PagesSacrifice by fire. The pleading children, the debilitating elderly, and the cynical women all have the same look of fear when they hear the word â€Å"Holocaust.† Approximately six million brave Jews were brutally murdered during the dreadful era of the Holocaust. These Jews were ordinary humans who hadn’t committed a crime, hadn’t encouraged any riots and hadn’t leveled any threats. They were citizens of their home countries who had the capability of contributing several intellectual achievements toRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 PagesThings They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. These â€Å"things† identify the characters and bring them to life.   I find that to be true as the author unfolds the stories about war and the uncomm on things one carries in to war both inadvertently and on purpose.  Ã‚  Ã‚  As it was noted: Stories about war – especially today – usually emphasize heroismRead MoreThe Absolutely True Diary Of A Part Time Indian `` By Sherman Alexie1001 Words   |  5 Pagesmotherland Armenia, meanwhile our nation was going through huge dramatic changes after the great earthquake and war with Azerbaijan. Furthermore the poor economy and inflation destroyed numerous people hopes and future. In the novel, â€Å"The Absolutely True Diary of a Part-Time Indian†, by Sherman Alexie, Arnold Spirit is also known as Junior describes his life challenges of poverty living on Spokane reservation. Like Arnold, as I begin to compare him going through hardship and finding out true place in theRead MoreThe Things They Carried By Tim O Brien Essay1646 Words   |  7 PagesAmerica in world history, besides the recent war in Afghanistan. Many Vietnam veterans have written books and novels a bout their experiences, however, Tim O’Brien, an American who was drafted into the Vietnam war and an American writer, has written numerous books about his war experiences. In particular, Tim O’Brien’s novel The Things They Carried, tells all his experiences in detail about the war, what it was like, and his friends he made because of the war. He reflects his feelings through war storiesRead MoreThe Absolutely True Diary Of A Part Time Indian By Sherman Alexie1085 Words   |  5 Pagesmotherland Armenia, meanwhile our nation was going through huge dramatic changes after the great earthquake and war with Azerbaijan. Furthermore the poor economy and inflation destroyed numerous people hopes and future. In the novel, â€Å"The Absolutely True Diary of a Part-Time Indian†, by Sherman Alexie, Arnold Spirit is also known as Junior describes his life challenges of poverty living on Spokane reservation. The people on the reservation are trapped in a prison of po verty. They are imprisoned there dueRead MoreMany people believe that the worst part of remembrance is all the pain that comes with it. But what1300 Words   |  6 Pagesremembrance is all the pain that comes with it. But what actually causes all the suffering is loneliness. Memories, thoughts and ideas all have to be shared in order to understand them better, or to let go of them. In this essay I will be looking at 6 poems: â€Å"Piano† by D.H. Lawrence, â€Å"Poem at 39† by Alice Walker, â€Å"Stop All The Clocks† by Auden, â€Å"War Photographer† by Carol Ann Duffy, â€Å"Praise Song† by Grace Nichols and finally â€Å"Digging† by Seamus Heaney and how they present their memories. In â€Å"Poem atRead MoreAnalysis Of A Survivor s Tale 1557 Words   |  7 PagesAt its very core Maus is, as the title states, â€Å"a survivor’s tale.† By the very nature of being the tale of a survivor, this story carries with it the baggage of memories. The memories of Vladek bring forth survivor’s guilt and a need to place blame. This all ties in to one of the central themes of Maus: the implications of recounting memories. These implications affect Vladek in various ways as he recounts his tale of survival to Art. In recounting this tale, Art shares in his father’s baggage toRead MoreDescriptive Essay About Home1176 Words   |  5 Pagesrealized that the place I lived was not my home, that home was in fact more than what the words in the dictionary say. When I was younger, I lived in the Philippines, my backyard were the rice fields and I would always play hide and seek with all my friends behind the trees. But there was one tree I can never forget--- it was a big guayacan tree that grew on a little hill. It was a very old tree and I loved how it blossomed yellow flowers. Whenever the wind blew, its beautiful golden petals

Describe The Research Experiences You Have Had Up To Now..

Describe the research experiences you have had up to now. During the summer between my sophomore and junior year of undergrad at the University of South Carolina, I was accepted into the Ronald E. McNair Post-Baccalaureate Achievement Program. The program was my first introduction into the world of academic research and created a strong foundation for me to build upon as I moved forward. The application process for the program required me to create a research proposal, something that I had never attempted before. I began to understand the complexities of what I would be delving into during the summer. There was no clear direction about what questions to ask or what hypotheses to posit; it was all up to me and what I was interested in. I†¦show more content†¦Because of this there was a learning curve I had to overcome in order to conduct my research, but I feel that this on-hands learning greatly benefited me. By learning the software while using data that I had gathered and knew in-depth to conduct analyses that were crucial to my project, I believe that I came to understand the processes of the software much better than I would have in the classroom. My hypotheses for this project posited that areas with greater numbers of community service programs would have lower rates of crime, both violent and property. The results came to show a very different picture: areas with high crime rates had a greater number of programs, centralized around larger urban areas. These results initially confused me, but it became apparent that my hypothesis was based on the assumption that these community programs were enacted as preventative measures and preceded the high crime rate. Instead, these programs arose as a way to combat and counter the symptoms and byproducts that arise from higher crime rates. While these results were the opposite of what I had hypothesized, I was glad that they were so. It showed me the research does not always follow the path you believe it will and that the results you do get can show something more important than what you had hoped it would. I have presented my findings on several occasions, including at a national McNair symposium in Atlanta and at a global conference, The Ninth World Congress on MentalShow MoreRelatedWhat Is Communication Research Essay944 Words   |  4 PagesWhat Is Communication Research Introduction In this paper we will be discussing communication research, its purpose, goals, and its desired outcomes. Positivism is also a topic that will be touched on. After reading this paper you will be able to fully understand what communication research is and why people decide to go into the field. Body What is communication research? We can first take a look at the definition of the words communication and research as an individual. Please note thatRead MoreIs Google Making Us Stupid Essay 4894 Words   |  4 Pagescomputer affects our thought process. Carr starts out talking about his own experience as a writer and how he felt like â€Å"something had been tinkering with his brain, remapping his neural circuitry and reprogramming his memory†. Since starting to use the Internet his research techniques have changed. Carr said before he would immerse himself in books, lengthy articles and long stretches of prose allowing his â€Å"mind to get caught up in the narrative or the arguments†(July/August 2008, Atlantic Monthly).Read MoreWhy Do I Want To Go To College Essay1368 Words   |  6 PagesWe know you lead a busy life, full of activities, many of which are required of you. Tell us about something you do for the pleasure of it. (100 words) Speed, control, freedom. These undeniably satisfactory feelings are difficult to acquire in one’s everyday life. Yet, through my adventures longboarding, I am able to get a whiff of such emotions. As I surf the concrete wave of the hoosier roads, I feel my longboard’s wheels whiz underneath me as if to tell me to go faster. Though I am reachingRead MoreA Research Study On My College Career I Have Spent A Lot Of Time Reading1671 Words   |  7 Pagescollege career I have spent a lot of time reading the research findings of other people. Whether reading an original study, taking notes on a lecture that summarizes research, or reading a textbook chapter that describes the latest knowledge in a particular field, I have been on the receiving end of other people’s research. Finally, in this class, I have performed my own primary research, and created new knowledge with my group. By doing this I have learned so much about research, and about myselfRead MoreWhat Unique Qualities Or Experiences Do You Possess That Would Contribute? Essay1465 Words   |  6 Pages2500 character limit What unique qualities or experiences do you possess that would contribute specifically to the NYU School of Medicine community? Having spent my early years in China, I grew up with both the Western medicine that my parents practiced and Traditional Chinese Medicine that has been passed down for thousands of years. When I got sick, I took painkillers and antibiotics as well as herbal medicine. In Traditional Chinese Medicine, diseases is thought to be due to imbalance of theRead MoreDescriptive Essay - My Adventures Longboarding1560 Words   |  7 PagesWe know you lead a busy life, full of activities, many of which are required of you. Tell us about something you do for the pleasure of it. (100 words) Speed, control, freedom. These undeniably satisfactory feelings are difficult to acquire in one’s everyday life. Yet, through my adventures longboarding, I am able to get a whiff of such emotions. As I surf the concrete wave of the hoosier roads, I feel my longboard’s wheels whiz underneath me as if to tell me to go faster. Though I am reachingRead MoreQualitative, Qualitative And Qualitative Research1272 Words   |  6 PagesINTRODUCTION There are many definitions which describe qualitative research. Qualitative inquiry is a systematic process of describing, analyzing and interpreting insights discovered in every day life. Similar to quantitative research, qualitative methods begin with [empirical] observation of a phenomenon and its characteristics. In qualitative studies, the logic of inference is one of directly observed comparison, resulting in new insights and reclassifications, rather than strict numerical comparisonRead MoreThe Points Raised During The Rac Meeting1449 Words   |  6 Pagesreceived multiple dental extractions under GA. I contacted Fiona Gilchrist (PhD student who did the study) and she said that further exploration of children’s experiences of GA would be useful as â€Å"this was a preliminary study and further research is warranted to explore what information is needed to be given to parents pre-operatively.† Further research with children is needed to identify similarities and differences in the way that GA and oral diseases impact children (and families) with different culturesRead MoreA Study On My Chicano / A Studies Courses Essay1328 Words   |  6 Pagesirreversible damage in the future. Please describe any socio-economic, educational, familial, cultural, or physical hardships or challenges you have overcome. You may attach a separate sheet if you need additional space. As a child I grew up in a community of neighbors that had just as much as I did, hardships and challenges where unknown to me. It was in college in my Chicano/a studies courses that allowed me to view my life challenges. When asked to describe how I overcame life hardships, I can onlyRead MoreNatural Sciences And Human Sciences1560 Words   |  7 Pagesof facts, information or skills acquired through experience and education , such as learning, communication, reasoning and discovering new abilities†. Even though at first some areas of knowledge sought to either transform or describe the world, nowadays they do both an example of this are natural sciences. Years ago science was trying to describe how the world around us worked, but thanks to developments and new technologies, natural sciences have been able to use that knowledge to create great

Sexual Harassment Defessay Essay Example For Students

Sexual Harassment Defessay Essay Sexual harassment is a form of sex discrimination that violates unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature constitutes sexual harassment when submission to or rejection of this conduct explicitly or implicitly affects an individuals employment, unreasonably interferes with an individuals work performance or creates an intimidating, hostile or offensive work environment. Sexual Harassment can take many forms, including a request for sexual favors; unwelcome sexual advances towards others, verbal, physical, or foreseeable conduct of a sexual nature towards people. This illegal conduct could occur in houses, or public places, hotels, restaurants, and can most often occur in the workplace. Sexual harassment can occur in a variety of circumstances. The victim as well as the harasser may be a woman or a man. The victim does not have to be of the opposite sex to fall under a Sexual Harasment charge. The harasser can be the victims supervisor, an agent of the employer, a supervisor in another area, a co-worker, or a non-employee. The victim does not have to be the person harassed but could be anyone affected by the offensive conduct. Sexual harassment could occur without injury to the victim. The harassers conduct must be or feel unwelcome to the victim. Some typical examples of signs of Sexual harassment are when a person, whether it being a man or woman communicates unwelcome sexual jokes. These jokes are then passed to somebody who feels uncomfortable when confronted by these jokes, or when someone makes suggestive remarks or comments to another that are in a sexual nature. Physical touching or displaying offensive material to another is also a type of sexual harassment. Constant brushing against another persons body would fall into the category of Sexual Harassment. In the dating scene, if someone refuses a date, the other person may repeatedly request for a date. Repeatedly asking someone out for a date, or unnecessary touching or patting is offensive and humiliating. These actions rise to the level of creating an offensive or hostile environment for the victim. There are, most likely many psychological problems that cause sexual harassment. The individuals may have problems with their marriage and express angry emotions and feel the need to act them out. Others might want to intentionally hurt another person, just for the fun of seeing the other person hurt. Still others just might be crazy and cant control their sexual urges towards others. There are many reasons why people sexually harass others. Individuals past history can explain their unusual behavior. There is a strict law against the persons who sexually harass others. Sexual harassment is a serious offense and one could end up in prison for a long time. Sexual harassment charges vary in a case-to-case basis. Some cases may be treated very seriously while other people may be forewarned or put on strict probation due to their behavior. There are many things you can do if you feel you are a victim of sexual harassment. Prevention is the best tool to eliminate sexual harassment. People are encouraged to take steps necessary to prevent sexual harassment from occurring in their area. They should clearly communicate to others that sexual harassment will not be tolerated. It is helpful for the victim to inform the harasser that the conduct is unwelcome and it must stop. First you should be able to respond and deal with the persons or problem promptly and say NO. Say it firmly without apologizing and tell the person you do not approve of their actions and tell them you want them to stop. Describe to them specific things, which offend or upset you. .ua77ef09b74c12fbd397070bd07cc7b2f , .ua77ef09b74c12fbd397070bd07cc7b2f .postImageUrl , .ua77ef09b74c12fbd397070bd07cc7b2f .centered-text-area { min-height: 80px; position: relative; } .ua77ef09b74c12fbd397070bd07cc7b2f , .ua77ef09b74c12fbd397070bd07cc7b2f:hover , .ua77ef09b74c12fbd397070bd07cc7b2f:visited , .ua77ef09b74c12fbd397070bd07cc7b2f:active { border:0!important; } .ua77ef09b74c12fbd397070bd07cc7b2f .clearfix:after { content: ""; display: table; clear: both; } .ua77ef09b74c12fbd397070bd07cc7b2f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua77ef09b74c12fbd397070bd07cc7b2f:active , .ua77ef09b74c12fbd397070bd07cc7b2f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua77ef09b74c12fbd397070bd07cc7b2f .centered-text-area { width: 100%; position: relative ; } .ua77ef09b74c12fbd397070bd07cc7b2f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua77ef09b74c12fbd397070bd07cc7b2f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua77ef09b74c12fbd397070bd07cc7b2f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua77ef09b74c12fbd397070bd07cc7b2f:hover .ctaButton { background-color: #34495E!important; } .ua77ef09b74c12fbd397070bd07cc7b2f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua77ef09b74c12fbd397070bd07cc7b2f .ua77ef09b74c12fbd397070bd07cc7b2f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua77ef09b74c12fbd397070bd07cc7b2f:after { content: ""; display: block; clear: both; } READ: The Austro-Prussian War -- Austria's War with Prus Essay Then you should check and save any letters or notes sent to you by the harasser. Be sure to keep the letters or notes in a secure place. Then report the offensive behavior to your local authority through the person designated to handle Sexual Harassment complaints. When taking someone under a sexual harassment charge and following the proper procedures justice will be served. Sexual harassment is very common in our world today. It occurs in houses, public places, hotels, and restaurants, most often in the workplace. It is important to recognize when sexual harassment .

Effectiveness of Pragmatic Lifestyle for Diseases- myassignmenthelp

Question: Discuss about theEffectiveness of Pragmatic Lifestyle for Chronic Diseases. Answer: Introduction Chronic condition or illness is a prolonged illness or condition to a human health that cannot be cured. Chronic diseases are persisting and their effects come with time (DeCensi et al 2010). Human beings have to live with chronic condition by managing it. The common chronic diseases are cancer, diabetes, HIV/Aid, Arthritis, stroke, and Asthma. Chronic diseases are the leading cause of deaths in the World accounting for 60% total death per year (Green et al., 2015). Chronic diseases are common and costly to human beings that impacts people economically and socially. They make patients vulnerable to other infections. Many chronic illnesses are both manageable and preventable. Chronic diseases are highly linked to an individual lifestyle (Owen, Bauman, Brown, 2009). Chronic diseases can be prevented by avoiding tobacco, regular undertaking physical exercises, and eating nutritious foods. On the other side, chronic diseases can be managed by eating healthy food, exercising and taking m edications to prolong ones life. The following write up discusses a case study of Ann Nobis who has diabetes for the past ten years. Ann Nobis is an Australian citizen and was diagnosed with diabetes in 2007. Ann is 45 years old and has been working as a hotel manager for the past 20 years. Diabetes is a complex condition and affects the entire body. Diabetes is condition that occurs as a results abnormal high level of glucose in a persons blood. Ann suffers from Diabetes type 2 that is a condition as a result of the body not making or using insulin. Ann is also obese. The write up will involve discussing Pathophysiology of diabetes, the impact of the disease to the patient and her family and recommendation on diabetic prevention and pharmacological management. Pathophysiology of Diabetes Ann had the following symptoms; first, Ann experienced frequent urination and increase thirst. The excess sugar in the bloodstream builds up causing fluid in tissue to be pulled off leading to dehydration. The tissues get dehydrated that leads to Ann drinking more water and consequently urinating more. Ann was urinating more times per day than a normal person and felt thirsty throughout the day (Noto et al., 2012). Secondly, Ann has increased hunger. Ann confessed that she felt hunger even after immediately taking a meal. This symptom was as a result of her body organs and muscles becoming depleted of energy. This is because there is no enough insulin in the body to move sugar to her cells that triggers hungers. Thirdly, Ann lost weight. Even with increased eating to reduce hunger, Ann lost weight. She recorded 5% weight loss (Chiuve et al., 2012). Anns body with type 2 diabetes has no ability to metabolize glucose leading to the body opting for alternative fuels that is stored in th e muscles and fat. The calories that can be used in the body are released as excess glucose from the body in form of urine. This leads to the body losing weight despite increased food intake (Esser et al., 2014). Fourth, the Anns body is fatigue. She gets tired walking around or undertaking easy chores at home. She feels tired and irritable. The body cells are deprived of glucose that energizes the body cells to work. The fatigue in her body cells cause her to fell tired ad be unable to carry out her duties in her daily life. Fifth, Ann said that she was experiencing blurred vision. She could hardly clearly see objects especially from a short distance. This was caused by high blood sugar in the body that pulled the fuel from her eyes lens (Noel et al., 2009). This led to her eyes being affected hence losing ability to focus on objects. Lastly, Ann confessed that she had slow healing sores. The sores took longer than expected and she was forced to visit her doctor even with minor cut s. Type 2 diabetes has caused serious health complication to Ann. Type 2 diabetes is as a result of insulin resistance which is likely to be a combination with reduced insulin secretion (Dabelea et al., 2014). This has become a lifelong disease and has affected how her body handles glucose in the blood. The pancreas produces insulin but Anns cells do not use the insulin as it is supposed to. The pancreas produces more insulin than normal to get all glucose into the cells which it not able to keep up leading to sugar building up the blood instead. This is a result of insulin resistance by the body. The overproduction of insulin happens for a long period until the cells producing insulin in the pancreas wear out. In this case, an individual loses 50-70% of the cells producing insulin for the disease to be diagnosed (Bunck et al., 2009). Therefore Anns illness was a progressive condition on destruction of cells producing insulin in her pancreas. Type 2 diabetes condition is caused by ineffectiveness of insulin. Insulin is produced by pancreas gland. It is the pancreas that secretes insulin to the blood stream. The insulin then circulates in the whole body enabling glucose to enter to the body cells. This process lowers the amount of glucose in the bloodstream. The production of insulin is stimulated by the amount of sugar in the blood. Glucose (sugar) is an important source of energy for body cells. The human body muscles and tissues require glucose to function normally through provision of energy. Glucose in the body comes from either the liver or food. The condition of Type 2 diabetes occurs when this process does not work as expected. This leads to glucose instead of being absorbed in the body cells, it remains in the bloodstream (Ferrannini et al., 2010). This accumulates sugar in the blood cells lending to increased insulin. The insulin producing cells becomes impaired and is unable to produce more insulin that can meet the demand of the body. Type 2 diabetes is contributed by several factors; first, it the genes of an individual body. Scientists have established that different bits on ones DNA do affect how the body makes insulin (Volkmar et al., 2012). This means that the illness can be genetically transferred from one generation to another. If one person in the family has type 2 disabilities, the other members from the same family are likely to have the same condition at a certain period of their life. Secondly, type 2 diabetes can be contributed by extra weight of ones body. Being obese causes insulin resistance. This is more likely when the weight is around the waist of an individual. Thirdly, diabetic condition can be contributed by metabolic syndrome. People who suffer from other conditions such as high blood pressure, high blood glucose, high cholesterol, extra fat, or triglycerides are at more risk to getting insulin resistance (Forslund et al., 2015). Fourth, having too much glucose produced by the liver. When th e liver produces glucose even when there is glucose from food, put an individual to a risk of having high blood sugar that can damage the insulin producing cells (Dunkley et al., 2014). Lastly, type 2 diabetes can be contributed by bad communication between cells or broken beta cells. This leads to cells sending wrong signals that cause insulin to be sent on the wrong time increasing the blood sugar. The high blood sugar then damages the cells producing the insulin leading to type 2 diabetics. Ann also had several comorbities as a result of type 2 diabetes. She was diagnosed with one kidney failure. Anns one kidney was damage in 2015 and it was removed. This was a as a result of damages caused by diabetes in the kidney tiny blood vessels. Secondly, Ann eyes got damaged that led to seeing problems. Diabetes damages the retina blood vessel. The blood vessels are dehydrated and lack supply of energy that lead to dysfunction. Thirdly, Ann had foot damage. Her feet nerves were damaged together with poor blood flow that led to foot complications. Lastly, Ann developed a skin conditions. Her skin developed black spots around specific area. These infections were as a result of insulin resistance in the body causing dark patches (Lewis et al., 2011). Impact of Type 2 Diabetes to Ann and Her Family Type 2 diabetes is a lifelong condition that has no cure (Ley, Hamdy, Mohan, 2014). The condition has adversely affected Anns life and her family. First, the condition has impacted Anns ability to work. Ann used to work as a manager in a hotel in town where she lost her job two years ago. She was unable to meet targets as a result of stagnated and decreasing performance in the workplace. Secondly, type 2 diabetes has led to Ann losing her one kidney. The condition damaged her left side kidney leading to it removal. Thirdly, Ann has developed eyes problems where she has to use a pair of glasses and attend regular checkups to her optician. Lastly, Ann cannot walk without external support. She needs to be supported or use a wheelchair to move. Her foot has been damaged by type 2 diabetes condition (Hayward et al., 2015). On the other side, Anns condition has affected her family in several ways; first, her family has incurred high budgets to maintain her condition and attend medications. The family takes the responsibility of paying hospital bills for Ann. Secondly the family has been stressed over Anns condition. The family at first did not understand her condition. This caused anxiety in the family that led to stress (Vijan et al., 2014). Lastly, the family lost a bread winner. Ann was a bread winner in the family who turned to a dependant in her family. This situation has exposed the family to financial constrains. Type 2 Diabetes Prevention Type 2 Diabetes is a condition of a patients pancreas not working effectively. The pancreas does not produce optimum insulin to enable absorption of glucose top cells leading to high blood sugar (Bauer et al., 2014). The following strategies can be used to prevent and manage type 2 diabetes; Healthy eating: This involves eating a healthy diet that maintains or reduces ones blood sugar for patients (Van Acker et al., 2009). Diabetes can be prevented by eating balanced diet and avoiding food with high levels of calories. It is also important for an individual to avoid tobacco because it stimulates diabetes. Eating well enables manage blood glucose level and body weight (Zinman et al., 2015). Undertake exercises regularly: This involves engaging in physical activities that increase metabolic activities of the body. Exercising enables patient insulin to work more effectively. Exercising also reduces the risk of heart disease and lowers the blood pressure (Zoungas et al., 2014). Monitoring blood glucose regularly: This involves taking blood sugar test regularly to monitor it level. This strategy enables one to know if the treatment followed is adequate in controlling the condition. Monitoring enables making of informed decision on managing blood sugar (Matthews, 2012). Pharmacological management of Type 2 Diabetes Type 2 Diabetes can be managed in several ways and each case is different. The following are pharmacological recommendation to Ann condition; Metformin: This medication helps the body to use insulin produced effectively. Sulfonylureas: This medicine enables the body to produce more insulin to enhance absorption of glucose by the muscles and tissues (Kahn, Cooper, Del Prato, 2014). DPP-4 Inhibitors: This enable reduce blood glucose level. SGLT2 Inhibitors: It prevents kidney from reabsorbing glucose from the blood. Insulin Therapy: These are injected to control blood sugar. They include; insulin glulisine, insulin aspart, insulin isophane, and insulin lispro (Nathan et al., 2009). Conclusion From Anns case study, type 2 diabetes is a lifelong condition without a cure. The illness is a condition where there is insulin ineffectiveness causing high blood sugar. This condition can be contributed by genes, metabolic syndrome, liver producing glucose, overweight, and miscommunication between insulin producing cells. Type 2 diabetes damages the kidneys, eyes, foot, and the heart. The condition symptoms are impaired healing, weight loss, increased thirst and urination, fatigue, and inability to see clearly. Type 2 diabetes causes other complications such has foot, kidney, eyes, and heart diseases. The condition can be managed or prevented by eating healthy diet, monitoring blood sugar level and regularly exercising. References Bauer, U. E., Briss, P. A., Goodman, R. A., Bowman, B. A. (2014). Prevention of chronic disease in the 21st century: elimination of the leading preventable causes of premature death and disability in the USA. The Lancet, 384(9937), 45-52. Bunck, M. C., Diamant, M., Cornr, A., Eliasson, B., Malloy, J. L., Shaginian, R. M., Yki-Jrvinen, H. (2009). One-year treatment with exenatide improves -cell function, compared with insulin glargine, in metformin-treated type 2 diabetic patients. Diabetes care, 32(5), 762-768. Chiuve, S. E., Fung, T. T., Rimm, E. B., Hu, F. B., McCullough, M. L., Wang, M., ... Willett, W. C. (2012). Alternative dietary indices both strongly predict risk of chronic disease. The Journal of nutrition, jn-111. Dabelea, D., Mayer-Davis, E. J., Saydah, S., Imperatore, G., Linder, B., Divers, J., ... Liese, A. D. (2014). Prevalence of type 1 and type 2 diabetes among children and adolescents from 2001 to 2009. Jama, 311(17), 1778-1786. Dunkley, A. J., Bodicoat, D. H., Greaves, C. J., Russell, C., Yates, T., Davies, M. J., Khunti, K. (2014). Diabetes prevention in the real world: effectiveness of pragmatic lifestyle interventions for the prevention of type 2 diabetes and of the impact of adherence to guideline recommendations. Diabetes care, 37(4), 922-933. DeCensi, A., Puntoni, M., Goodwin, P., Cazzaniga, M., Gennari, A., Bonanni, B., Gandini, S. (2010). Metformin and cancer risk in diabetic patients: a systematic review and meta-analysis. Cancer prevention research, 3(11), 1451-1461. Esser, N., Legrand-Poels, S., Piette, J., Scheen, A. J., Paquot, N. (2014). Inflammation as a link between obesity, metabolic syndrome and type 2 diabetes. Diabetes research and clinical practice, 105(2), 141-150. Ferrannini, E., Ramos, S. J., Salsali, A., Tang, W., List, J. F. (2010). Dapagliflozin monotherapy in type 2 diabetic patients with inadequate glycemic control by diet and exercise. Diabetes care, 33(10), 2217-2224. Forslund, K., Hildebrand, F., Nielsen, T., Falony, G., Le Chatelier, E., Sunagawa, S., ... Arumugam, M. (2015). Disentangling the effects of type 2 diabetes and metformin on the human gut microbiota. Nature, 528(7581), 262. Green, J. B., Bethel, M. A., Armstrong, P. W., Buse, J. B., Engel, S. S., Garg, J., ... Lachin, J. M. (2015). Effect of sitagliptin on cardiovascular outcomes in type 2 diabetes. New England Journal of Medicine, 373(3), 232-242. Hayward, R. A., Reaven, P. D., Wiitala, W. L., Bahn, G. D., Reda, D. J., Ge, L., ... Emanuele, N. V. (2015). Follow-up of glycemic control and car Kahn, S. E., Cooper, M. E., Del Prato, S. (2014). Pathophysiology and treatment of type 2 diabetes: perspectives on the past, present, and future. The Lancet, 383(9922), 1068-1083. Matthews, D. R. (2012). Management of hyperglycaemia in type 2 diabetes: a patient-centered approach. Position statement of the American Diabetes Association (ADA) and the European Association for the Study of Diabetes (EASD). Diabetologia, 55(6), 1577-1596. Lewis, J. D., Ferrara, A., Peng, T., Hedderson, M., Bilker, W. B., Quesenberry, C. P., Strom, B. L. (2011). Risk of bladder cancer among diabetic patients treated with pioglitazone. Diabetes care, 34(4), 916-922. Ley, S. H., Hamdy, O., Mohan, V., Hu, F. B. (2014). Prevention and management of type 2 diabetes: dietary components and nutritional strategies. The Lancet, 383(9933), 1999-2007. Noel, R. A., Braun, D. K., Patterson, R. E., Bloomgren, G. L. (2009). Increased risk of acute pancreatitis and biliary disease observed in patients with type 2 diabetes. Diabetes care, 32(5), 834-838. Nathan, D. M., Buse, J. B., Davidson, M. B., Ferrannini, E., Holman, R. R., Sherwin, R., Zinman, B. (2009). Medical management of hyperglycemia in type 2 diabetes: a consensus algorithm for the initiation and adjustment of therapy. Diabetes care, 32(1), 193-203. Noto, H., Goto, A., Tsujimoto, T., Noda, M. (2012). Cancer risk in diabetic patients treated with metformin: a systematic review and meta-analysis. PloS one, 7(3), e33411. Owen, N., Bauman, A., Brown, W. (2009). Too much sitting: a novel and important predictor of chronic disease risk?. British journal of sports medicine, 43(2), 81-83. Van Acker, K., Bouhassira, D., De Bacquer, D., Weiss, S., Matthys, K., Raemen, H., ... Colin, I. M. (2009). Prevalence and impact on quality of life of peripheral neuropathy with or without neuropathic pain in type 1 and type 2 diabetic patients attending hospital outpatients clinics. Diabetes metabolism, 35(3), 206-213. Vijan, S., Sussman, J. B., Yudkin, J. S., Hayward, R. A. (2014). Effect of patients risks and preferences on health gains with plasma glucose level lowering in type 2 diabetes mellitus. JAMA internal medicine, 174(8), 1227-1234. Volkmar, M., Dedeurwaerder, S., Cunha, D. A., Ndlovu, M. N., Defrance, M., Deplus, R., ... Del Guerra, S. (2012). DNA methylation profiling identifies epigenetic dysregulation in pancreatic islets from type 2 diabetic patients. The EMBO journal, 31(6), 1405-1426. Zinman, B., Wanner, C., Lachin, J. M., Fitchett, D., Bluhmki, E., Hantel, S Broedl, U. C. (2015). Empagliflozin, cardiovascular outcomes, and mortality in type 2 diabetes. New England Journal of Medicine, 373(22), 2117-2128. Zoungas, S., Chalmers, J., Neal, B., Billot, L., Li, Q., Hirakawa, Y., ... Cooper, M. E. (2014). Follow-up of blood-pressure lowering and glucose control in type 2 diabetes. New England Journal of Medicine, 371(15), 1392-1406.